Inside Tommy Hilfiger!

A couple of days ago I had the honor of interviewing Lorenzo Ruiz Martínez , General Manager of Tommy Hilfiger Mexico. Besides having this amazing job Lorenzo is the founder of “Fututors” an organization which goal is to motivate the action and to promote the transformation of the future of children and young  mexican people. As if this wasn´t enough Lorenzo is also a high-altitude mountaineer and he climbed the Everest!          Martha Debayle who has a  famous radio program had the pleasure to interview him about this wonderful experience! Here the link (at the bottom of the page).

My interview  focused on fashion and I discovered that Lorenzo has some really interesting points of view about Tommy Hilfiger but also about life. This brand has a great positioning in Mexico and Lorenzo had definitely an influence…Congratulations!

The interview in spanish is here and the highlights in english below.

With/Con Lorenzo Ruiz Martínez



Hace unos días tuve el honor de entrevistar a Lorenzo Ruiz Martínez, Director General de Tommy Hilfiger México. Además de este fantástico trabajo Lorenzo es el fundador de “Fututors” una organización cuyo fin es motivar a la acción y promover la transformación del futuro de los jóvenes y niños mexicanos. Como si esto no fuera suficiente, Lorenzo es también alpinista y dentro de sus mayores logros se encuentra haber escalado…¡El Everest!                                                                                                                              Martha Debayle, la famosa locutora, tuvo el placer de entrevistarlo sobre esta maravillosa experiencia ¡Aquí el link! (al final de la página)

Mi entrevista se enfocó en moda y descubrí que Lorenzo tiene un punto de vista muy interesante en cuanto a la marca y respecto a la vida. Tommy Hilfiger tiene un excelente posicionamiento en México y Lorenzo definitivamente influyó en este logro…¡Felicidades!


The interview is in spanish, but here are some highlights:

– “Tommy Hilfiger is for a person who is young in spirit, age does not matter.”

– “Hifiger Denim is for young people who are between 15 and 24 years old. It is really preppy but has a strong denim essence. ”

-“We [Tommy Hilfiger] are for young people who are looking a preppy and relaxed style.”

-“It [Tommy Hilfiger] is a classic american brand with a fashion twist.”

-“We celebrate difference and like diversity; we are, I think, a well thought brand for Mexico because Mexico is a diverse country.”

-“We have the best Brand Equity in America and the best Brand Exposure we are above the United States, Canada, Brazil… We are really proud because some recent studies have considered us the best brand in “Top of Mind”.

When asked what was their key of success he said that what matters the most is the product, but that campaigns, boutiques and the experience of shopping their products  had also an influence.

I sincerely told him that he was an inspiration to many of us, and asked him for some tips. He said that in order to make things happen passion and willpower are needed. If we want our dreams to come true we need to pay a price and that price is called effort. It does not matter where you come from, what you studied, if have money or not you can achieve your dreams. Experience is not needed, but passion matters.

Many of you may for sure have heard the rumor where Tommy Hilfiger said “If I had known that African-Americans, Hispanics and Asians would buy my clothes, I would not have made them so nice.” This is a BIG FAT LIE.

Muchos de ustedes seguro escucharon un rumor en el que Tommy Hilfiger decía: “Si hubiera sabido que Afroamericanos, Hispanos y asiáticos iban a a comprar mi ropa, no la hubiera hecho tan bonita” Esto es UNA GRAN MENTIRA.

Thanks for reading! Hope you liked it!

Gracias por leer, ¡Espero que les haya gustado!